red bullet all things design

November 21, 2010

Adobe MAX

Last month, from October 24-27, I was privileged to attend an amazing conference for graphic and web designers and software developers, Adobe MAX.  If you don’t know who Adobe is (see April’s blog – Adobe CS5 Release), it is the company that created and sells the premier photo manipulation program, Photoshop, along with a lot of other highly respected software titles.  Each year they host this conference and the theme for this year was very relevant to our day-to-day living – how to make sure great content stays great looking on the many different types of displays we now use.

It doesn’t take too much to realize we are in the midst of a technology revolution with content streaming at us across a variety of screens with new input methods and new formats.  We have become very dependent on this data and is available in an instant on many different types of devices and screens.  If this content comes across correctly, we are happy campers.  But, if it looks broken up, cut off or compressed, we feel a personal affront and move on quickly.  Adobe believes that with their software suites, we can create relevant content that looks great on any device screen.

To prove their point, in the first day’s general session, Adobe brought out a cast of celebrities and Senior Executives.  Martha Stewart (yes, you read that correctly) was there to show how her magazine, Martha Stewart Living, celebrating its twentieth anniversary, is being re-imagined for tablet viewing using Adobe’s tools.  The issue includes an Alaskan narrative with immersive photography, panoramic photographs of Martha’s garden, a live display of Martha’s Twitter feed, step-by-step “how to” slideshows, and a beautiful animated cover.  The cover features 180 photos taken over a period of 10 hours and animated to show a flower blooming. The experience allows the viewer a much more immersive interaction with the content and the brand.  Check it out at the link to the right.

Along with Martha, Mike Lazaridis, co-CEO of Research and Motion, the people who bring you the Blackberry series of smart phones, demonstrated content on the Blackberry PlayBook, their new tablet and iPad competitor.  The CTO of the Conde Nast publishing empire also made a brief appearance to let everyone know that Conde Nast has selected the Adobe Digital Publishing Suite to create all their magazine content.  While this sounds like one big commercial for Adobe (well what did you expect?), for the faithful who use these tools everyday to envision, create and get paid for it, it was well received.  The conference then got underway with many, many hands on and tutorial sessions.  See check this out on the right for links to many of these sessions.

I look forward to next year’s MAX, in LA and what Adobe will come up with to wow and amaze.

‘til next time, take care.


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red bulletall things design - 27 Oct 2009 - What is Design?

red bulletall things design - 11 Nov 2009 - Form & Function
red bulletall things design - 02 Dec 2009 - Juices Flowing
red bulletall things design - 21 Dec 2009 - Wrapping It Up
red bulletall things design - 12 Jan 2010 - Green-er in 2010
red bulletall things design - 10 Feb 2010 - Graphics Tools
red bulletall things design - 24 Mar 2010 - Smart Marketing
red dotall things design - 28 Apr 2010 - Adobe CS5
red bulletall things design - 15 Jun 2010 - Print Obsolete?
red bulletall things design - 05 Aug 2010 - New Publishing
red bulletall things design - 23 Sep 2010 - Masters of Design


check this out

Here is the link to Adobe MAX 2010 Online with links to all the general sessions and many of the hands-0n and tutorial classes.


Martha Stewart at MAX showing her magazines 20th anniversary issue re-imagined for tablet viewing.


William Shatner was guest presenter at the Adobe MAX Awards and stuck around for the Sneak Peaks presentation on Tuesday night.


RIM President and Co-CEO Mike Lazaridis showcased some amazing BlackBerry PlayBook apps at the Adobe MAX conference.


Here is a cool video of MAX highlights including the Tuesday night Bash all set to music.


Oh. Did I forget to mention that Motorola gave all MAX attendees a free Droid II phone?


I know this has nothing to do with technology, but at the Tuesday night bash, there was this dancer... and this snake...


And let's not forget the fountain lady.